Cookie Policy

1. Who is responsible for cookies on BFRIENDZ?

The data controller that is responsible for the processing of personal data through the online platform available at https://www.bfriendz.app, the associated mobile application, and the related services (collectively, "BFRIENDZ"), including placing first-party cookies, is Bfriendz Ltd, a company registered in Cyprus, at Office 101, City Gardens, 16 Valtetsiou, 3091, Limassol ("we," "us," and "our").

2. What should you know about cookies?

A cookie is a small piece of data typically consisting of letters and numbers. When you use an online service (e.g., a website or an app), that online service may send a cookie to your computing device. Subsequently, such cookies will be stored on your device for some time (cookie expiration date depends on its type). Cookies are used to recognise your device and collect certain information about your use of online services. Thus, over time, cookies allow online services to "remember" your actions and preferences. There are several types of cookies, namely, (i) persistent cookies, which remain valid until deleted by you, (ii) cookies that remain valid until their expiration date, and (iii) session cookies that are stored on a web browser and remain valid until the moment the browser is closed. Cookies may also be (i) first-party cookies (set by the original website itself) and (ii) third-party cookies (placed by third-party websites).

3. What cookies do we use?

We may use different types of cookies on BFRIENDZ, including:

• Essential technical (necessary) cookies that are strictly necessary to ensure the correct functioning of BFRIENDZ and provide the services requested by you;
• Preference cookies that allow us to save your browsing preferences;
• Statistics cookies that allow us to generate statistical reports about how you use BFRIENDZ; and
• Marketing cookies that allow us to create, implement, and analyse our marketing campaigns.

We also use third-party analytics and attribution tools (e.g., Firebase, Mixpanel, Branch) which may place their own cookies or similar technologies. Details are in Sections 7–10.

4. Cookie consent

When you use BFRIENDZ, we may ask you to provide us with your consent to our use of all cookies via a cookie consent banner. If you do not provide your opt-in consent, we will serve you our essential technical cookies only. This means that we will not serve you our non-essential (statistics and marketing) cookies. Please note that we may not be able to provide you with the best possible user experience on BFRIENDZ if not all cookies are enabled. You can withdraw or change your consent at any time via our cookie settings.

5. How to disable cookies?

When we ask you to provide your consent to our use of non-essential cookies through our cookie consent banner, you have the freedom not to provide such consent. If you would like to refuse our use of non-essential cookies later, you can do it at any time by declining cookies in your browser or device. You can also adjust permissions in your mobile device settings for app tracking and analytics. For more information, you can consult the cookie management instructions of your browser:

• Apple Safari: support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Google Chrome: support.google.com/chrome/answer/95647
• Firefox: support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Opera: blogs.opera.com/news/2015/08/how-to-manage-cookies-in-opera
• Microsoft Edge: support.microsoft.com/en-us/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy

6. Interest-based advertising

You may encounter targeted interest-based advertising based on your use of BFRIENDZ and other websites on the Internet. Where necessary, we will seek your consent for processing your personal data for advertising purposes. You can control how such advertising is shown to you or opt-out from targeted advertising by consulting the guide powered by the Digital Advertising Alliance available at youradchoices.com. For more information on opting-out from advertising features on your device, please visit networkadvertising.org.

7. Google Firebase

We use Google Firebase, a web analytics service provided by Google LLC registered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google generates statistical information by means of cookies and creates reports about your use of BFRIENDZ. The cookies served by Google are anonymous first-party cookies that do not allow us to identify you in any manner. The information generated by cookies will be transmitted to and stored by Google on servers in the United States. To ensure your privacy, your IP address will be anonymised and Google will not combine your IP address with other information Google holds about you. Thus, Google will not be able to identify you. In certain cases (e.g., when required by law or when third parties conduct services on behalf of Google), Google may transfer the information to third parties. For more information about Google's privacy practices, please visit Google's analytics help centre. If you would like to opt out from the analytics, you can do so by installing the Google Analytics opt-out browser add-on.

8. Cookiebot by Usercentrics

We use Cookiebot by Usercentrics, a consent management platform operated by Usercentrics A/S, registered at Havnegade 39, 1058 Copenhagen, Denmark ("Usercentrics"). Cookiebot helps us comply with data protection laws by managing user consent and providing transparency in our use of cookies and tracking technologies on our website. Cookiebot scans our website to identify the cookies and trackers used and categorizes them as necessary, preference, statistics, or marketing cookies. It ensures that no cookies, except for strictly necessary ones, are placed on your device until you provide explicit consent. The information collected by Cookiebot about your consent status is stored securely and anonymously. Cookiebot does not collect any personal data beyond what is required to remember your consent preferences. Additionally, no identifiable information is transferred to third parties unless required by law. To learn more about Usercentrics' privacy practices, please visit Cookiebot's privacy policy. If you would like to manage or change your cookie preferences, you can do so through our cookie settings available on the website.

9. Mixpanel

We use Mixpanel, an analytics service provided by Mixpanel Inc., located at One Front Street, 28th Floor, San Francisco, CA 94111, USA ("Mixpanel"). Mixpanel helps us analyze user interactions with our app and provides insights that allow us to improve user experience and functionality. Mixpanel collects data through cookies and similar tracking technologies, but all data is aggregated and anonymized to ensure user privacy. This data includes behavioral trends, feature usage, and engagement patterns. Mixpanel does not collect personally identifiable information unless explicitly provided by the user. The collected data is stored securely, and Mixpanel does not share it with third parties except as required by law. For more information about Mixpanel's privacy practices, please visit Mixpanel's privacy policy.

10. Branch (formerly Branch Metrics)

We use Branch, a deep linking and attribution service provided by Branch Metrics, Inc., headquartered at 1400 Seaport Blvd, Building B, Redwood City, CA 94063, USA ("Branch"). Branch enables us to track and measure user engagement across different platforms and devices, providing insights into app installs, link performance, and marketing campaign effectiveness. The service uses cookies and other tracking technologies to attribute app interactions accurately. While Branch collects certain data, such as device identifiers and referral information, it does not gather personally identifiable information without user consent. The collected data is used exclusively for analytics and improving user experience. For more details about how Branch handles data, please visit Branch's privacy policy.

11. AppsFlyer

We use AppsFlyer, a mobile attribution and analytics service provided by AppsFlyer Ltd., with its registered offices at 14 Maskit St, Herzliya, Israel ("AppsFlyer"). AppsFlyer allows us to measure and analyse the effectiveness of our marketing campaigns, app installs, and user interactions across different channels and devices. The service uses cookies, mobile identifiers, and similar tracking technologies to attribute app activity accurately. Data collected may include device information, advertising identifiers, IP address, and interaction data. This information is used solely for analytics, attribution, fraud prevention, and performance measurement purposes. AppsFlyer does not collect data that directly identifies individual users unless explicitly permitted. For further details on how AppsFlyer processes data, please refer to AppsFlyer's privacy policy.

12. Meta (Facebook) SDK

We use the Meta SDK (formerly Facebook SDK), a software development kit provided by Meta Platforms, Inc., headquartered at 1601 Willow Road, Menlo Park, CA 94025, USA ("Meta"). The Meta SDK enables us to measure the effectiveness of advertising campaigns, understand how users interact with our app, and optimise marketing performance across Meta's platforms, including Facebook and Instagram. The SDK uses cookies, mobile advertising identifiers, and similar technologies to collect information such as device data, app events, and interaction signals. This data helps us analyse usage trends and improve our services. Meta may process this data in accordance with its own privacy policies. For more information on how Meta handles data, please consult Meta's privacy policy.

13. Contact

If you have any questions about this cookie policy, your rights, or our data protection practices, please contact us by email at support@bfriendz.app.

Alternatively, you can send us a letter to: Bfriendz Ltd, Office 101, City Gardens, 16 Valtetsiou, 3091, Limassol, Cyprus.